Today, video has become the most engaging, memorable, and effective form of media. It has also become the most dominant. By 2019, online video is predicted to account for 80% of all web traffic. And it’s really not surprising.
Videos inspire action. Whether you are building your brand or making a lasting first impression, videos engage your audience, tell your story, and grow your business.
What does this mean?
The use of video isn’t new. However, it is becoming essential to successful marketing and branding efforts. Video content:
Promotes brand recall – video is highly visual and auditory.
Boosts your site’s SEO – one of Google’s highest priority ranking factors is the presence of video on a company’s website and social channels.
Generates leads – consumers are 85% more likely to do business with a company using video as their main form of content.
Caters to all devices – expands reach and reinforces user experience.
Strengthens your brand – ability to tell your story and reinforce your brand’s personality.
Virality – video is shared 1,200% more than text and graphics combined.
With the overwhelming amount of content put in front of your audience each day, they deserve a memorable experience that engages and inspires.